Our client is a blue chip global player in the travel sector. They are looking for an experienced SEO professional.
As an SEO Analyst, you will focus on improving various aspects of the clients SEO pages to maintain a stronger presence, increase conversions from those visiting our website, ensure a user-friendly navigation and that the website maintains Google standards. This will include the writing of reporting’s, analysis and tracking of keywords and transactions as well as the research of new themes, but also the technical improvement of the clients website and the content platforms. The daily contact with agencies and developers will be part of the role.
Technical aspects of SEO such as, 301 redirects, 404 errors, site speed, server responsiveness, no-follow and no-index directives, mobile optimisation. Sync with developers. Keep pace with SEO, search engine and internet marketing industry trends and developments.
On-page optimization such as keyword research, title and description tags, H1, and keyword density/frequency
Content Marketing: Give content managers an input on content-related trends and topics with high search volume, optimize existing content and uncover new opportunities
Focusing on data to improve site layout, functionality and conversions tied to business objectives
Define key metrics and translate SEO results into business objectives and ROI, analyse SEO performance, monitor web analytics dashboards, reports and key reporting tools, point out key areas of importance
Reporting Tools: Administer search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting
Passion for SEO and internet marketing
Hands-on SEO experience with a strong technical focus
Experience with website analysis (Google Analytics, SEO Clarity), rank monitoring, and database tools, including the leading SEO software tools; familiarity with Google webmaster tools
Site audit experience
Qualification in statistics, market research or other data-driven field
Excellent analytical, organizational, project management, ability to identify and resolve problems
Knowledge with technical aspects of search engines
Experience working with and optimizing SEO within CMS environments
Advanced knowledge of Excel
Experience in Search Engine Optimization (SEO)
Ideally, you should be a native German speaker,( or at least some German language skills) possess strong communication skills, have a variety of interests and be a team player.