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Marketing Manager

Job Title: Marketing Manager
Contract Type: Permanent
Location: Shropshire
Salary: 28000 - 28000
REF: 2168
Contact Name: Simon Floyd
Contact Email:
Job Published: about 1 year ago

Job Description

Marketing Manager

£28,000 + Company Benefits


Responsible for managing the promotion and positioning of the company brand along with the company sells.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Manage all aspects of Marketing activities for company
  • Work alongside Senior Management to develop the marketing strategy for them, in line with company objectives.
  • Work alongside senior Management to co-ordinate marketing campaigns with sales activities.
  • Creation and publication of all marketing material in line with marketing plans:
    • Email marketing via Mailchimp
    • Social Media Drive across multiple platforms, increasing Brand Awareness
    • Planning and implementing promotional campaigns.
    • Manage and improve lead generation campaigns, measuring results.
    • Preparing online and print marketing campaigns.
  • Maintain effective internal communications to ensure all relevant company functions are kept informed of marketing objectives.
  • Analysing potential strategic partner relationships for company marketing, including but not limited to, Brand Ambassadors, and other market specialists to promote products across various healthcare sectors.
  • Promotion of all websites required by my client and its projects, past, present and future at a group level on a daily basis including but not limited to:
  • Continuously promote their website.
  • Report weekly on website traffic, including but not limited to:

- visits

- bounce rate

- customer activity i.e. new customers, order values, products ordered.

  • Google analytics, PPC Campaigns, Google Merchant, Google Tag Manager, AdWords, Google Trends, Keyword Planner, Google AdSense, Google webmaster tools,
  • Search Engine Optimisation (SEO)
    • Descriptions
    • Meta Keywords/Description
  • Provide background research on any new project/product the company decides to undertake and deliver to a time schedule/deadline.
  • Manage all social media platforms, including (but not limited to) Linked-in, Facebook, Twitter, Instagram, Company YouTube channel, marketing and income generation.
  • Have a positive approach to their Standard Operating Procedures.
  • Ensure you adequately perform the open and close up duties and cover where necessary – strictly following the company’s policy on 5s.