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Brand Manager

Job Title: Brand Manager
Contract Type: Permanent
Location: Douglas, Isle of Man
Salary: 30000 - 60000
REF: 00021237
Contact Name: Hamblin Employment Group
Contact Email:
Job Published: about 4 years ago

Job Description

Duties include:
Run a team responsible for all marketing for the brand
Use strategic campaigns which are coordinated with partner brands to drive sales
Drive sales through established affiliate network
Understand the legal landscape and create innovative marketing ideas based on this understanding
Evaluate and propose improvements to all aspects of web and mobile site
Use existing CRM processes to increase the value of the acquired database
Create and set up methods for evaluating regional and local campaigns
Collaborate with the rest of the Asia team

Skills and experience required:
Prior experience of sports marketing
Experience from marketing of products that rely almost directly on brand strength and customer's word of mouth
Experience of building brands and campaigns directly targeting consumers
Understanding of what it is that makes a great web and mobile site
Understanding of CRM and how big data can make a difference in how you work with your customer database
Understanding of the basics of good Customer Service and Internet payments
Experience from negotiating with media where you have applied your marketing skills
Your strengths are a mix between creativity, marketing and the ability to properly run profit and loss centres
You have a general understanding of Internet technology and how new technology can be used to generate sales
Understanding of Chinese culture in general and specifically Chinese consumer behaviour
A proven track record of driving a commercially successful business
Written and spoken Chinese is an advantage 
Experience in online gambling is a strong advantage