TEAM Marketing Forum
'Marketing to Engage and Win Clients and Candidates'
Kristie Perrotte - Recruiting Gym
'E-shots just don’t cut it anymore -
How to automate your sales funnel and reactivate your database with email marketing'
As a recruiter you’re constantly on the lookout for new business – new candidates applying for jobs, new clients identified through LinkedIn – but is it possible these customers already exist in your database? Going back and mining or reactivating these contacts is time intensive and generally not as close to the money as other channels, but can be a gold mine if you’re able to reach them at the moment they’re hiring staff or looking for a job.
We’ll look at simple ways to automate the sales and marketing process so you’re reactivating your database and breathing new life into it – reaching more customers, nurturing more leads and making more placements and revenue. Simple.
Matt Comber - Volcanic
'Boosting candidate engagement in a complex digital world'
In a recent survey, 46% of recruitment agencies confirmed that candidate attraction is still their biggest challenge. However, attracting talent is getting harder; the skills gap is widening, Indeed are potentially removing free traffic to recruitment agencies, candidates' behaviours are changing and digital competition levels have never been higher. In this talk, I will discuss solutions (both long and short), what's within our control today and how agencies have the potential to take back control of their digital presence.