Be Proactive and Improve your Local SEO During the Lockdown
It’s a really tough time for a lot of businesses and at Add People, we’re doing everything we can to support our clients and partners.
Once the lockdown is over and Coronavirus is under control, people in your local area will be looking for new jobs and more businesses will be hiring. So, in this post, we’ll show you some quick tips and tricks that you can use to get ahead of your local competition and capture future demand.
Your ‘Google My Business’ Listing
Pretty much all local searches will bring up Google’s Maps or location widgets. The widget only ever shows three listings and over 90% of people click on one of those three. The quality of your GMB listing plays an important role in that position.
With a well put together listing, everything you do has a twofold effect; you’re giving information to people searching for your services, but you’re also giving information to Google itself, proving you’re an active business and supporting your online presence.
When a business is selected, the ‘knowledge panel’ that appears gives you a great opportunity to show useful information and build trust with the customer through various bits of content.
Since the services you offer involve people making decisions about their career, building trust is really important! So if a potential client wants to Google you, having a well put together GMB page is really going to help you build that trust.
With the importance of your GMB listing in mind, then, here are a few tips that you can take away today to help improve your local search visibility and build trust with potential customers.
1. Claim your GMB listing!
This might sound obvious, but if you haven’t already done so, make sure to follow the really simple steps on Google’s support page to claim your listing.
2. Make sure information is accurate and comprehensive.
Once claimed and you have access, you can upload useful information and pictures. This could include a short description of your business, as well as opening times, phone numbers and more immediately, anything relevant to your changes in operation due to Coronavirus.
3. Upload and geo-tag your pictures.
People often neglect to do this, but it can have a direct impact on local search results. Remember the more you tell Google about who and where you are, the more accurate it can be in serving search results. So by geotagging pictures, you’re increasing the likelihood of your listing ranking above that of a competitor that hasn’t done so.
Depending on your mobile/camera device settings and capabilities, pictures may or may not be geo-tagged. But to make sure, you can use GeoImgr to manually add the location tags.
4. Ask for reviews and respond to them.
Now, more than ever, people are looking for ways to support their local businesses, especially clients and companies that you’ve helped in the past. So make sure to ask them for feedback and reviews to help increase your local profile.
Through GMB, you can create a short name and link to your Google reviews page. Then you can ask for reviews through a quick email campaign or, even better, personally.
5. Listings in online directories.
As part of our local-SEO campaigns, we create thousands of relevant citations using online directories to create strong search rankings. This involves listing your business details on local and industry-specific directories and helps to show authority with Google. Aim to list accurate business information on around 50 online directories, including Yelp and Facebook.
So, with the tips above, you can stay proactive and improve your local SEO. Once the demand for your services increases, you will have built authority with Google and positively impacted the search rankings of your business.
If you’d like us to do this for you, or you’re looking to promote your services now, we’re offering affordable packages in light of the current situation. Just get in touch and we’ll walk you through the options. Here at Add People we are operating at 100% capacity and continuing to help thousands of small businesses through these challenging and unpredictable times.
Add People Ltd