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Senior PPC Manager, Casino

Job Title: Senior PPC Manager, Casino
Contract Type: Permanent
Location: London
Salary: £40-45k basic
REF: 613448
Contact Name: Daniella Winton
Contact Email:
Job Published: over 4 years ago

Job Description

Are you looking for a Senior PPC Manager role within a dynamic and fast paced online gaming / sporting organisation? Would you benefit from working within a unique working environment where you are encouraged to really be yourself and have the opportunity to keep on growing? Do you have strong experience of PPC with a track record of building profitable paid search and social campaigns? If you can answer yes to all of the above, we would encourage you to read on, as this may be the role you have been waiting for.

The role

Reporting into the Head of PPC & Paid Social within the Digital Marketing department, this position requires a dynamic individual who will be responsible for managing the Casino PPC strategy & significant monthly spend targets

The Senior PPC Manager will be responsible for the following areas;

·         P&L responsibility for Casino Paid Search taking direct accountability for performance against the CPA, revenue and ROI targets

·         Deliver weekly/monthly reports with context around performance

·         Complete keyword research

·         Write and test new ad copy

·         Manage keyword bids

·         Competitor research

·         Keep up to date with search & PPC related trends and industry developments

·         Show initiative in identifying areas for improvement in the account

·         Analyse past trends with the aim of outlining quick wins

·         Provide regular data analysis to assist with optimisation

·         Effectively delegate tasks in order to ensure best use of your own time

·         Managing a Senior PPC Executive

The successful Senior PPC Manager must have the following skills and experience

·         3+ years of Paid Search experience

·         Hands-on experience of optimising to several different strategies

·         Demonstrable track record of building profitable Paid Search & Social campaigns

·         Hands-on experience working with Digital infrastructure used to optimise Paid Search campaigns (Adobe Media Optimiser, Marin Software, Kenshoo, DS3)

·         Demonstrable track record of successful Paid Search & Social marketing in a competitive sector

·         Experience working to set CPA, revenue and ROI targets

·         Highly numerate and interested in working with data to drive decisions

·         Able to come up with new and creative approaches to achieve results

·         Demonstrates consistent logic, rationality, and objectivity in decision making

·         Highly competent with Microsoft Excel

·         Comfortable with keyword bidding both automated/ manually

·         Ability to relate and compare data from different sources

·         Ability to quickly and proficiently understand and absorb new information

·         High attention to detail

·         Excellent communication skills- both written and verbal

·         Ability to work well under pressure


Desirable skills

·         AdWords Qualified Individual

·         Experience running Paid Social campaigns

·         An additional language

The person

·         Sets high standards of performance for self

·         Ability to work autonomously

·         Adaptable to change

·         Team player

·         Assertive

·         Regularly shows initiative

·         Strong integrity, with full transparency

·         Committed and emotionally resilient

What is on offer?

·         £40-45k basic salary based on skills and experience

·         Unique highly motivational team-focussed working environment

·         Empowering, nurturing corporate culture

·         Ongoing support and excellent training

·         Huge scope for personal growth

·         Innovative company using cutting edge technology and processes

What next?

If you are excited by the prospect of working for this uniquely dynamic and successful organisation and feel this Senior PPC Manager role could be perfect for you, please send your CV or contact Daniella Winton or Lynnette Ellison on 0203 463 8653 for more information.