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Marketing Manager

Job Title: Marketing Manager
Contract Type: Permanent
Location: Cirencester, Gloucestershire
Salary: 30000 - 35000
REF: 1238
Contact Name: Fraser Evans
Contact Email:
Job Published: almost 4 years ago

Job Description

Marketing Manager - £30-35k

Our well-established client based near Cirencester are looking to recruit a Marketing Manager due to expansion.

Main Job Purpose

The Marketing Manager provides local marketing support and expertise for partners and their regional sales team(s)
The role is focused on business development and lead generation through marketing activities, building local awareness of the group brand and driving 'value-add’ through Marketing Campaigns and Services

Duties and Responsibilities

70% Partner / Vendor marketing

Build integrated marketing plans with partners to generate leads through telemarketing, events, webinars, advertising and digital marketing
Run demand generation campaigns using digital marketing & telemarketing to identify opportunities to pass to partners
Manage, track and report on leads, working with partners, vendors and account managers to ensure on-going lead nurturing and maximise deal close rates
Engage with local vendor resources, develop local relationships and build profile of marketing within key vendors
Write event plans and build a program of events with vendors / partners in regions.
Provide monthly reports to Regional marketing manager / sales director on campaign delivery status, results and provide end of campaign effectiveness summary
Manage and track expenditure of local marketing / vendor budgets
Support regional sales teams to understand local sales strategies and key partners
Manage the local MDF process supporting central admin to ensure MDF / Co-op funds are processed, managed and claimed effectively, within Marketing Funds process, and ensure ISO standards are adhered to
Translate campaigns & assets (where required)
Leverage group marketing tools and services to 'add value’ for partners through marketing

30% Group Brand Marketing

Build the profile, awareness, positioning and reputation of the group within the regional partner / channel communities through PR and Social media
Create & execute a quarterly partner communication plan
Execute new partner recruitment campaigns in line with local sales teams / vendor objectives
Drive awareness, leads and bookings of Group services & training through marketing communications
Implement group brand / ensure compliance & consistency across regions
Manage local websites & social media accounts

Skills / Attributes Required

At least 2 years’ experience in a similar marketing role
Excellent organisational, administrative and communication skills
Strong MS Office package skills, CRM experience, and understanding of email marketing tools
Ability to interact with people across the organisation, and to build lasting effective professional relationships
Excellent attention to detail and good analytical and problem solving skills
Ability to work in a pressurised environment, adopting a proactive approach at all times, and able to work under own initiative
Preferred: Marketing Qualification, Channel & IT marketing experience

Due to our client's location, own transport is preferred.