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CRM & Insight Manager

Job Title: CRM & Insight Manager
Contract Type: Permanent
Location: Richmond
Salary: 38000 - 45000
Contact Name: Rupert Stevens
Contact Email:
Job Published: almost 3 years ago

Job Description

As the successful CRM Manager you will have the following key responsibilities 

• To lead the management and improvement of the CRM system and then to actively manage the ongoing use of the system (including training, maintenance and new function deployment, user and key data administration, day-to-day support and analysis of the use and performance of the system) 
• Become the recognised CRM champion for the business, identifying and communicating best practice in its use and the benefits that can be gained thereby 
• Work with the Digital Marketing Manager & Digital Marketing Executive to ensure that all email campaign activity is effectively executed through CRM channels including segmentation, implementation, and optimisation 
• Develop appropriate processes to monitor, manage and review our use of the system to ensure that we gain appropriate value from its use 
• Manage any system and extension integrations both new and existing 
• Identify and access the correct data sources 
• Build and maintain standardised reports and dashboards turning raw data into powerful insights to support data-driven business-wide and departmental strategy and decisions 
• Design data models to improve business performance and overall customer experience 

To be successful within the role you will ideally have some of the following experience: 

• Design, testing, implementation and reporting experience working with Salesforce CRM as an administrator 
• Experience implementing Salesforce CRM email marketing automation, segmentation and analysis 
• Proven experience working with internal and external technical teams to migrate data into and out of Salesforce 
• Strong Salesforce analytical and configuration experience - workflows, page layouts, objects and fields 
• Excellent data handling and analytical skills (including producing reports and dashboards from various data sources notably Salesforce, Excel and Analytics tools) and a proven ability to translate into actionable insights 
• Super organisational skills – we are looking for a logical, analytical, structured and process driven individual 
• Strong stakeholder and people management skills 
• Advanced Excel skills (essential) 
• ADM201, ADM301 (desirable)