If You Want to Attract the Best Candidates for Your Firm, You’ll Need to Know How to Use Job Boards Effectively
While attracting the best talent is certainly no easy task, there are now a number of tools available to help employers find the individuals they need to make their business thrive. Social media and company websites are fantastic places to post job adverts; however, there’s no doubt that job boards are one of the most effective and well-known methods of connecting candidates to employers. However, despite their popularity a lot of hiring managers are still failing to use them to their full potential. Here’s how to effectively use job boards.
How do Job Boards Work?
The days of circling job adverts in newspapers are now long behind us. Now, most people head online to job boards to find their next opportunity. Essentially, these are platforms where recruiters and businesses can advertise their latest roles to job seekers. Many also allow candidates to upload their CVs and contact details directly to the site, which makes the process of having initial interactions much quicker.
There are a number of well-known job boards that can help you find talent across the nation. There are also more niche sites that focus on certain areas, sectors or demographics of candidates, such as graduates or for people with disabilities.
Aggregator vs Non-Aggregator Sites
There are two types of job boards; ‘aggregators’ and ‘non-aggregator’ sites. Traditional job boards rely on businesses and recruiters to advertise their posts directly to the site. Aggregators, on the other hand, act in a similar way to Google’s search engine – pulling together thousands of job listings from various places, such as company sites, and displaying them in query results, using an algorithm to determine which appear first.
It may seem like aggregator sites have the advantage here as they could potentially provide much more data; however, this is not always the case. While aggregators do usually receive more traffic, jobsites which are focused often provide greater value and a more relevant experience to the jobseeker.
How to Use Job Boards: The Key Things that Will Get You Noticed
As most employers will be aware, the talent market is extremely competitive right now and even getting high-quality applicants to view your job advert can be a challenge. However, if you know how to use job boards effectively, you’ll be able to ensure that your posts stand out.
Firstly, you want to make sure that you’re advertising roles on the right sites. Highly-skilled candidates will most likely be more dedicated and thorough in the search, which is why they may be more present on niche job boards. If you are advertising for a specialist role, it’s perhaps better to post on job boards that are well known in the sector you’re hiring for. However, it is important that you use a range of platforms to maximise your chances of success.
Using the right key words in your adverts is also crucial to ensure that they are seen by the right people. Candidates will not just be searching on job roles, but also on skills as well, so make sure these are clear and feature throughout the post.
Writing detailed and creative job advertisements will also help you stand out from the crowd. Many companies talk about their company culture or mention that they have perks, yet fail to go into any more details. If your firm is social and wants to attract like-minded individuals, talk about the activities or events that you visit together.
How Providers use Job Boards and get Maximum Returns
If you’d like to see a maximum return on investment from using job boards, it’ll be a good idea to integrate your Applicant Tracking System (ATS) with it. An ATS is a piece of software that enables recruiters to sort through high volumes of applications, selecting the most suitable candidates based on the criteria they have set. If you integrate your job board with your ATS, you’ll be able to search the CV database directly from the ATS. This will allow you to gain access to a number of CVs in one place, improve the user experience and save time by posting jobs and searching for candidates all in one place. This allows your people to spend more time on the things that they’re good at, essentially resulting in a higher return on investment.
If you’d like to find out more about how to use job boards effectively, get in touch with us today.
Paul Smith, Head of Marketing
0203 553 3667