How are the Leading Job Boards Supporting Recruiters During the COVID-19 Pandemic?
Throughout the pandemic, the job boards have had first-hand access to data that illustrates just how the COVID-19 measures have been affecting recruitment. Candidate Source has a close partnership with the leading job boards, so has been given an insight into the data they have compiled, alongside the strategies they have efficiently put in place to support recruiters as we ease out of the lockdown and adapt to new ways of working.
Reviewing Job Activity as the Lockdown Eases
As June saw the UK begin its slow transition to the 'new normal', employers and business owners have been keeping a close eye on the economic recovery to determine their ongoing strategies. Non-essential shops reopened on 15 June and the leisure and hospitality sector has been keenly working on adjustments to ensure they can begin to operate again as soon as possible.
Sector-specific increases in job-posting
With a more optimistic outlook, confidence is returning to the job market and, according to TotalJobs, vacancies are on the rise, showing 'green shoots' of recovery.
Increases in job-posting have been sector dependent. In May, CV-Library recorded notable spikes in property (+47%), manufacturing (+42.9%) and construction (+36.8%), while reed.co.uk reported the highest volumes in job-posting in the sectors of:
- Social Care
- Health & Medicine
- IT & Telecoms
Flexibility to work from home
Unsurprisingly, significant numbers of people continue to search for 'work from home' opportunities. Leo Reading, Senior Key Account Manager of reed.co.uk, advises recruiters who are posting roles with flexibility to work from home to mention this heavily in their adverts to increase visibility in relevant candidates’ searches.
How Job Boards are Adapting Their Strategies
Although the job market has been showing signs of recovery, how we recruit has needed to change to work within the current COVID-19 restrictions. Leading job boards have recognised this need and have adapted their tools to support the recruitment process.
Both CV-Library and reed.co.uk have updated their online video interview functionality. Offering more flexibility with question creation, their platforms deliver quicker and more efficient screening while also improving the candidates' experience. The deep tech behind reed.co.uk’s ‘myInterview’ platform also offers automatic personality analysis and shortlisting based around the video responses. Setting up video interviews via either job board is very straightforward and, once ready, enables easy scheduling with the candidates.
Indeed has been running a ‘UK Hiring Market Update Monthly Webinar Series’. Free to register and attend, experts from Indeed review the economic situation, offer insights from job search trends analysed from their job board activity and take online questions from participants. Episodes are also available on demand for those unable to attend.
Job boards are also working hard to improve their visibility online to give recruiters the best possible return on their investment. TotalJobs has taken a very targeted approach to traffic spend to ensure a balanced candidate delivery across all roles. Meanwhile, reed.co.uk has made decisive changes to enrich its content shown in jobs and improve the algorithms for a better SEO standing.
There is no doubt that the job market is improving and, as the lockdown restrictions continue to ease, this trajectory will undoubtedly continue. However, for the foreseeable future, strategies for recruitment are going to remain quite different from our former methods. The job boards have recognised this shift and have been very responsive at finding ways to support these changes. Candidate Source works closely with the leading job boards so if you need guidance with your job advertising campaigns, get in contact with the team, and we'll be happy to help.