How does digital transformation affect your recruitment agency?
The digital revolution represents a step change in the way businesses operate, creating new opportunities to drive efficiency, improve customer service and supercharge growth. In the recruitment sector, agencies with effective digital strategies continue to distance themselves from competitors anchored in legacy systems and analogue processes – but what does digital transformation really mean, and what is the potential it creates for recruitment companies?
What is “digital transformation”?
The term “digital transformation” may seem to get thrown around a lot. Along with other hot topics like big data and AI, it’s a concept that pops up wherever there’s discussion about the trends and currents shaping the modern business landscape. But digital transformation is much more than a buzzword – it’s a permanent transition changing the way businesses operate internally and provide value to their customers. Simply put, digital transformation is the introduction of technology and digital tools to replace physical processes. Examples are everywhere in daily life, from digital boarding passes for air travel to paperless banking and online statements.
Driven by a combination of changing consumer behaviour, regulatory pressure (think GDPR and data privacy) and technology advancement, digital transformation is a strategic business evolution affecting internal culture, customer experience and both top and bottom-line growth. In every sector of every market, businesses are looking at ways to use emerging technology to gain an edge over their competitors, run faster, better serve their clients and save costs.
How does digital transformation affect recruitment?
Digital platforms can be leveraged to improve a wide range of areas of recruitment agency operations, enhancing business performance across finance, sales, data security, marketing and management. Specifically, digital transformation impacts recruitment companies in three key ways:
Operational Efficiency – technology can help agencies automate mid and back office processes, integrate workflows and minimise manual tasks, serving to create greater efficiency and reduce human slip-ups in key administrative processes. A year on from the introduction of the GDPR, the grace period for agencies adapting to new data privacy laws is well and truly over, and systems lacking robust in-built GDPR compliance leave companies open to significant risk. Efficiency goes beyond data regulations, however, and everywhere from managing contractor timesheets online to automating commission calculation and notifications for consultants, the right digital setup unites disparate and time-consuming processes in a streamlined platform.
Recruiter Productivity – tools designed to accelerate key steps of the recruitment cycle allow recruiters to deliver larger volumes of high-quality activity, raising per-head output and boosting revenue generation. Across candidate search, client relationship management, email marketing and other core functions, technology solutions exist to help turn every recruiter into a hyper-efficient billing machine.
Customer Experience – The combination of digitally optimised sales, search and back office processes creates a faster, more accurate service for recruitment agency clients and candidates. Integrated communications platforms across inbox, email marketing, CRM and SMS help recruiters track correspondence and keep multiple plates spinning, while advanced applicant search capabilities enable a more personalised experience for candidates and a speedier, more precise service for hiring managers.
Despite the potential impact on recruitment businesses, however, digital transformation is not an external force sweeping over the industry. Instead, the move to ‘go digital’ is a pro-active step taken by agencies looking to harness the capabilities that emerging technology offers. And, as clients and candidates continue to gravitate towards tech-enabled agency partners, businesses who fail to keep up with the pace of change may face increasing challenges remaining competitive in the modern digital economy.
To read the full guide, and to find out what opportunities there are for your recruitment agency, and how technology can assist you on your digital transformation journey, download the eBook here
Voyager software are the trusted brand in recruitment software, providing market leading solutions for perm, contract and temp recruitment. To find out Voyager can help your business to thrive in a changing market, contact the team today for a live demonstration.
Gemma Cooke, Marketing Manager
0800 008 6262