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Firefish Partners with FireText to Send SMS Messages

Recruitment software provider, Firefish Software®, has added the ability to send texts from its cloud based platform. Announcing its partnership with FireText, Firefish users will now find it even easier to reach candidates thanks to the new SMS messaging functionality.

According to Dan Parker, FireText co-founder:

‘Text messaging is an extremely powerful, yet simple tool… making it possible for any business to boost their brand and build a competitive edge in their sector instantly, at the same time as reducing marketing costs.’

76% of UK adults own smartphones, and the average person looks at their phone 221 times a day. 98% of SMS messages are opened (Frost & Sullivan, 2011), and 94% are read within 5 minutes of being received (Ofcom, 2012), making SMS one of the most effective methods for recruiters to reach candidates. 

Based in Glasgow, Firefish provides recruiters with digital software that allows them to track, analyse, and monitor candidate data leading to better engagement, resulting in more placements. Firefish CEO, Wendy McDougall, said:

‘Firefish Software was born out of a high performance recruitment team…The software was built around real recruitment businesses and my team know the industry inside out. We’re really excited to partner with FireText because it makes it even easier for recruiters to engage and interact with candidates.’

FireText, with offices in Cornwall and throughout the UK, are SMS marketing specialists. A number of businesses already use their award winning software including Slaters, Surfers Against Sewage, Companion Care Vets, and Pizza Hut. 

For existing Firefish customers there’s an introductory offer of 200 FREE credits. Simply get in touch with Lily at FireText on 0800 038 55 22 or via email on before the 30th June.

If you would like further comment or information on this news item or Firefish Software, please contact Megan McBurnie (Brand & Engagement Specialist) at or 0141 648 8520


Firefish Software
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