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Keeping Up In A Social World

About 8 years ago, I had my own business. I provided web design and consulting services to small businesses in the city where I lived. It was an eye opening experience, and helped me truly realise the amount of work a small business owner needs to do in order to be a success. You are the accountant, the receptionist, the marketer and the social media guru. On top of all that, you need to be an expert in the field you’re in.

Launching a social media strategy can be daunting.

  • What platforms should you use?
  • How often should you post?
  • How will you deal with comments, negative or positive?
  • How can you gain followers, likes etc.?

Use what makes sense for you

In my personal life I have accounts on Facebook, Instagram, Twitter, Google+, LinkedIn, Snapchat, Pinterest and Skype. I might even be forgetting something. For work, we would never have a Snapchat or Instagram account because it just doesn’t make sense. No one is going to buy recruitment software through those channels. Or if they did, the ROI would be extremely low. Coming up with enough content for each channel can be a challenge, especially for those who are doing it alone. Start off with Twitter and LinkedIn, and start gathering momentum. You can then gradually add more social profiles as and when it makes sense for you.

Don’t get sucked in!

I say this speaking from experience. Social media can really suck away your time. I only follow a few hundred people on Twitter, but even with that low number there can be 20 new tweets every few minutes. You could spend all day on there, but what would that get you? Will it help close more deals, find you the best candidates, or connect more with clients? If the answers are yes, then stay at it! Most likely, the answers are no, in which case you need to manage your time when approaching social media.

Set yourself a time either first thing in the morning, or later in the evening to search through terms that are important to you. Schedule your tweets or comments using a tool like HootSuite, and free up time to do your day job! Make sure you have notifications being sent to your inbox so you know when someone has engaged in conversation with you. If you are on social media, you really need to be social! Comment back, share content and try and enjoy the experience.

Commit, and then recommit

Even if Social Media is a part of your job, it can be difficult to stay on top of everything going on online. I’ve had a love/hate relationship with Twitter over the years. I get paid to update our work account, so it’s kind of a no-brainer that I will keep things moving. However, with my own personal one I have left it for months at a time where I didn’t tweet. It can make you feel like you will never keep up, there is too much being posted, and not enough time to read everything. That’s OK, take a deep breath, and remember that you don’t have to read everything. Just commit to tweeting or posting a few times a day, or week and focus on information relevant to your specific industry.

The next big thing

When new social media platforms emerge it can be tempted to jump right on it. If you are the only recruitment agency on Instagram, it could work in your favour. Or, you could end up spending all your time there, when your target audience are using LinkedIn. So do you research first, and make sure you understand where you need to be in order to reach the most people. It goes back to using what makes sense for you.

Remember, if you are a small or growing business, it makes sense to be on social media. You don’t have to do it all. Focus on one or two to get started, and enjoy yourself!


Megan Walker

Marketing Manager


About the Author:

Megan Walker has worked for Bond International Software since 2007. Starting in the United States, she worked as an Implementation Consultant, an Account Manager, Training & Education Specialist, and then managed the Client Services Team. Moving back to her homeland in 2014, she now works for Bond in the United Kingdom as the Marketing Manager.For information on Bond Adapt, World Class Staffing & Recruitment Software, contact