How candidates are flocking to mobile and what this means for recruiters
Recruiters recognise the critical importance of a website to their business. The more forward-thinking organisations see their sites as a living thing, needing ongoing care and regular feeding with great content.
Good candidates expect good websites – they’re buying-in to the agency as well as the jobs listed. That’s your site’s first job – making candidates want to stick around.
Candidates are increasingly shifting their search to mobile devices (smartphones and tablets) and this coincides with Google starting to penalise sites not supporting a good mobile experience.
Because that’s exactly how visitors are viewing your site. We looked at the figures for over 100 recruitment websites – up to 50% of visitors are using some form of mobile device. The trend is particularly strong in recruitment, where candidates are avoiding corporate networks.
Given these facts, you have a couple of choices about how your website handles things:
- Go mobile — a simple mobile-friendly version of your site that works happily on smart phones and tablets. Potentially the quicker fix.
- Go responsive — build a website that adapts seamlessly to the device and doesn’t care whether it’s viewed on desktop, laptop, phone, iPad or Smart TV. The agile, future-proof option.
Either way, don’t ignore mobile users. If you don’t support them, they’ll go somewhere that does.
Some of the other things your site can do to help mobile users:
- Email job alerts optimised for mobile display
- 'Deferred applications’: apply now and upload the CV later when you have access to it (typically there’s no way to upload a file from your mobile)
- Apply with LinkedIn, rather than a CV
- Ability to upload CVs from the cloud (Dropbox, Google Drive, OneDrive, etc)
What does mobile uptake mean for your website?
It means that you should be very sure that your website offers a decent user experience for mobile users – is the functionality all there? Is it readable? Does the layout make sense on a smaller screen?
But more pressing than this, in April 2015 Google began penalising non-mobile optimised sites — you could be missing half your candidates and falling off Google's radar. If you’re not mobile optimised, you’re heading down the rankings, simple as that!
Think hard whether you can afford the penalty for being non mobile-friendly.
The future of EMAIL is mobile
We all take smartphones for granted and most of us carry our work around with us in our handbags or pockets.
We looked at the data for over 100,000 emails sent by recruitment sites and the spread of mobile use surprised even us. Of those 100,000 emails (job alerts, ‘positions you may be interested in’, etc) over 50% were being read on iPhone/iPads alone, not even counting Windows and Android users. Desktop/laptop users were way down the list.
Think about what this means for your communications, your email marketing strategy, your template designs.
Time to rethink?
If you've not updated your site recently, you've probably already got ideas for sharpening it up. When you’re looking for someone to implement these ideas make sure your agency understands recruitment, SEO, design and the particular importance of mobile users to your sector.
And if you need any help with anything in this article, drop us a line on info@ reversedelta.com or call 08000199737